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Scottish Bands Go West… South by South West

From 17-21 March, a selection of Scotland’s greatest emerging bands and musicians will descend on Austin, Texas for South by South West (SxSW), one of the world’s largest music industry festivals.

On Wednesday 17 March, Hudson Mohawk, Frightened Rabbit, We Were Promised Jetpacks, Codeine Velvet Club, Unicorn Kid and Tommy Reilly will showcase their talents as part of an official South by South West showcase.

Performing to an audience of music bookers, record labels, publishing companies, booking agents, industry press and musicians from across the world each will perform a unique set and provide a taste of Scotland’s emerging musical talent.

Broken Records, Twin Atlantic, Young Fathers, Fangs and The Law will also get the chance to wow audiences and perform to hundreds of conference delegates at an official party at the British Music Embassy on Friday 19 March.

We caught up with newcomers Unicorn kid and St Delux to see how their preparations were shaping up for their first ever SxSW. Unicorn Kid described how he is ” really looking forward to playing SXSW for the first time, and I hope that playing the conference will garner me a bit of attention in the run up to my album release and help me to secure a US agent”.

Lead singer Martin Kirwan, from St Deluxe, will also be heading South by South West, and added "we are really looking forward to the unique opportunity that is SXSW. To play our first ever gigs in the USA at a festival like this is an exciting prospect and we don't expect the atmosphere to disappoint.

We hope to make an impact on hungry audiences by playing blistering shows and in doing so make connections that will set us in good stead for the year ahead and allow us to help fly the flag for Scottish music."

In 2009 there were over 13,000 industry delegates seeing 2,000 bands and artists on 88 stages over five days at South by South West. The Showcasing Scotland events witnessed performances from Primal Scream, Glasvegas, The Proclaimers and Camera Obscura showcasing alongside Dananananaykroyd, We Were Promised Jetpacks, Found, Twin Atlantic, My Latest Novel, Come on Gang! and The Pictish Trail. The music event has grown from 700 registrants in 1987 to nearly 12,000 registrants.

The Scottish Arts Council supports individual artists and bands to attend the annual festival, allowing them the access and opportunity to meet and network with other artists, international promoters, record companies and booking agents.

This year, nine bands have received funding from the Scottish Arts Council to attend this year’s conference and festival;

  • Broken Records
  • Colin MacIntyre
  • Fangs
  • Frightened Rabbit
  • The Law
  • St Deluxe
  • Trembling Bells
  • Unicorn Kid

Ian Smith , Head of Music, Scottish Arts Council said:

“The Scottish presence at South by South West continues to build year on year. This year 22 bands were invited, more than ever before. The effect of this attention can be felt at home through the international success of Scottish bands such as Frightened Rabbit, Camera Obscura and Twilight Sad, who have all benefited from past South by South West conferences.

By helping emerging and established artists attend, we are not only supporting individual artists at a crucial point in their careers, but we are also successfully promoting Scottish talent worldwide across all musical genres. We look forward to seeing these bands continue to flourish in the international arena and wish them every success.”

More information

For more information about SxSW take a look at our SxSW webpage or visit http://sxsw.com/music


SxSW links
* SxSW
* Scotland at SxSW
Scottish bands heading to SxSW 2010
* Broken Records
* Codeine Velvet Club
* Colin MacIntyre
* Fangs
* Frightened Rabbit
* Hudson Mohawke
* The Law
* St Deluxe
* Tommy Reilly
* Trembling Bells
* Twin Atlantic
* Unicorn Kid
* We Were Promised Jetpacks
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